Tracy McCutcheon

Tracy McCutcheon is an Assistant Professor at The University of Akron's College of Business, Department of Marketing. She teaches courses in Brand Management, Consumer Behavior, and Marketing Principles.

• Education: MA from The Ohio State University, BA from Purdue University

Her research interests focus on marketing education, brand strategy, and consumer psychology. She has consistently taught flagship marketing courses since Fall 2022, including:

• Brand Management (MKTG 440)
• Consumer Behavior (MKTG 355)
• Marketing Principles (MKTG 205)
• Professional Workshops in Marketing (MKTG 491)