معرفی
Lynne Robertson serves as a Lecturer in the Department of Agribusiness and Markets at Lincoln University, leveraging 15+ years of industry experience as a marketing specialist who has collaborated with over 200 brands across B2B and B2C sectors.
Academic qualifications:
- PhD, Lincoln University
- Bachelor of Commerce (Honours), Lincoln University
Her research centers on consumer behaviour and social media dynamics, with emphasis on industry-applicable insights. Her doctoral work re-examined brand equity models within contemporary social media environments, analyzing modern engagement strategies against Aaker's (1991) framework. Current interests include consumer preference analysis and social media interaction patterns.
Teaching responsibilities encompass Consumer Behaviour (MKTG 205), Marketing Strategy (MKTG 672), and Principles of Marketing (COMM 604), including online course delivery for Master of Business foundations. She actively develops new curriculum such as the undergraduate Digital Marketing course and provides Masters/PhD supervision alongside industry collaboration opportunities.
