معرفی
McKenna Brown is a Professor at Virginia Commonwealth University, specializing in marketing with a strong emphasis on business-to-business (B2B) advertising, branding, and digital communication strategies. Their work bridges academic theory and practical application, particularly in how brands communicate value in organizational markets.
Research Interests: Brown's research spans B2B marketing, brand strategy, social media effectiveness, and consumer behavior in professional services. A recurring theme is the comparison between B2B and B2C communication tactics, especially on platforms like Facebook and Twitter. Their work also delves into pricing psychology, brand equity, and the ethical dimensions of corporate social responsibility in supply chains.
Publication Trends: From 2007 to 2025, Brown has consistently published in top-tier marketing journals, with a clear evolution from foundational studies on brand sensitivity and buyer behavior to more recent explorations of ad creativity and privacy expectations in digital B2B contexts. The research reflects a deepening engagement with digital transformation in marketing and its implications for brand strategy.
Contact: mbrown@vcu.edu
