معرفی
Lordan Kondić is a Lecturer at Algebra Bernays University with over 27 years of professional experience in marketing, sales, and management. He specializes in brand management, customer relationship management (CRM), and digital marketing strategies, bridging practical expertise with academic teaching.
- University: Algebra Bernays University
- Academic Rank: Lecturer
His research focuses on social media engagement, user interaction with brands, and digital marketing trends. Recent publications explore brand engagement models, minimalistic design in marketing communications, and the impact of social media on brand equity. His work emphasizes practical applications in B2B/B2C environments.
He holds an MBA from the Faculty of Economics in Zagreb and is currently a PhD candidate there. His academic journey aligns with his consultancy work in media, telecommunications, and tourism sectors, where he applies innovative marketing strategies and rebranding frameworks.
