معرفی
Miroslav Mandić, PhD is a faculty member at the Faculty of Economics & Business (University of Zagreb), specializing in marketing and customer relationship management (CRM). His academic focus includes marketing research, CRM strategies, and sports marketing.
- Research Interests
- Marketing
- Marketing Research
- Customer Relationship Management (CRM)
- Sports Marketing
Recent Publications explore topics like educational content marketing in ICT companies, CRM’s impact on brand image, social media usage across generations, gamification in customer satisfaction, and QR code adoption in Croatia. His work often targets Generation Z and modern digital marketing trends.
۰مقاله منتشرشده
