معرفی
Irena Pandža Bajs is a Professor at the Faculty of Economics and Business, University of Zagreb, specializing in Marketing. Her research focuses on Customer Satisfaction, Marketing Communication, and Fashion Marketing.
- 2020: Annual Award of the Faculty of Economics in Zagreb for highest-impact research paper
- 2018: Fedor Rocco Award for book 'Customer Satisfaction Management'
- 2015: Dr. Mijo Mirković Award for economics research
- Editorial board member of International Journal of Multidisciplinarity in Business and Science
Recent publications analyze social media influencers, ChatGPT in education, sustainable fashion, and Generation Y consumer behavior. Her work spans demographic analysis, brand value perception, and digital marketing strategies. She has served on the Strategic Council and Statutory Committee for Professional Studies at the Faculty of Economics.
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