معرفی
Tanja Komarac is an Assistant Professor at the Marketing Department, Faculty of Economics & Business, University of Zagreb. She holds office hours in room B 303 and can be reached via email or Google Meet appointments. Her academic journey includes a Ph.D. in Business Economics - Marketing (2018) and specialized studies in marketing management.
- Education:
- 2012-2018: Ph.D. in Business Economics - Marketing
- 2011-2014: Postgraduate study in Marketing Management
- 2009-2010: Graduate study in Marketing
- 2005-2009: Undergraduate study in Business Economics
- 2001-2005: Secondary School of Economics
Her research focuses on arts marketing, experiential marketing, and mobile marketing, with particular emphasis on museum experiences, digital engagement, and generational behavior. The 15 most recent publications reveal trends in virtual reality applications for cultural institutions, visitor satisfaction metrics, and private label authenticity analysis.
She has received multiple scientific and teaching acknowledgments, including the Croatian Marketing Association's Doctoral Dissertation Award (2019) and Teaching Excellence Awards (2016, 2022). As an Erasmus+ participant, she taught at University of Klagenfurt (2019) and organized international marketing lectures at American Academy (2023).
- Scientific Awards:
- Best Doctoral Dissertation (2019)
- Mijo Mirković Award for Scientific Article (2017)
- Scientific Productivity Recognition (2023)
- Teaching Excellence Awards (2016, 2022)
Komarac contributes to academic discourse as technical editor for Market-Tržište journal and participates in international research initiatives like the EMAC Junior Faculty Research Camp (2017). She teaches courses on Brand Management, Services Marketing, and Digital Marketing, with a focus on cross-cultural marketing applications.
