معرفی
Professor Zoran Krupka is a faculty member at the University of Zagreb's Faculty of Economics & Business, where he serves as Vice Dean for Quality, Internationalization, and Science. He previously directed the integrated undergraduate and graduate university study program in business.
- Vice Dean for Quality, Internationalization, and Science
- Professor of Marketing
- External Roles: Guest Lecturer (Brazil, Chile, USA, Montenegro), Associate Editor of Market-Tržište, Editorial Board Member of Technology and Society and ZIREB Journals
Research Interests focus on International Marketing, Brand Management, Country of Origin Effects, Luxury Marketing, and Marketing Planning. His work explores digital brand equity, sensory marketing, and socially responsible initiatives.
Scientific Contributions include over 50 papers, one scientific book, and multiple textbooks. His recent articles address biometric marketing, organizational resilience, and crisis response strategies.
- 2024: Cognitive Profiles of Strategic Decision-Makers
- 2024: Biometrics in Marketing
- 2023: Trust and Organizational Resilience
Scientific Awards include the 2007 Dr. Mijo Mirković Award for Scientific Paper. He actively participates in ERASMUS+, Horizon, and InterReg projects as a reviewer and committee member.
