Ruben CHUMPITAZ

Ruben Chumpitaz is Full Professor at IÉSEG School of Management with expertise in Marketing. He holds a Ph.D. in Marketing from Université catholique de Louvain and HDR from University of Paris Dauphine. Professional background includes academic leadership roles as Director of Research and Head of Marketing Department.

Research explores service quality, relationship marketing, and consumer behavior across B2B and B2C contexts. Publications examine trust-building mechanisms in supply chains, global brand management strategies, and effectiveness of public service advertising.

Teaching encompasses marketing research methodology and sales forecasting, with industry experience in telecommunications management. Research employs quantitative methods to analyze customer relationship drivers and market performance.