Sara Maga

Sara Maga is a Lecturer and Teaching Assistant at the Department of Marketing within the Faculty of Economics and Tourism at the University of Primorska. Her research focuses on digital marketing strategies, particularly the application of chatbots in business-to-business (B2B) contexts and social media usage in sales. She holds a magister oeconomicorum (Master of Economics).

Her recent publications explore the drivers and outcomes of chatbot adoption in B2B settings, analyzing their impact on customer relationships and professional interactions. She also investigates how sales professionals leverage social media in both B2B and B2C markets, highlighting key differences and strategic approaches.

Ms. Maga’s office is located at Preradovićeva 1/1, 52100 Pula, Croatia. Consultations are held on Mondays from 10:00-11:00 AM, with alternative arrangements available via email.

Her academic work emphasizes technology integration in marketing and customer engagement, contributing to contemporary discussions on digital transformation in business operations.