George Tsiakas

George Tsiakas is a Lecturer at ALBA Graduate Business School, part of The American College of Greece, where he designs and teaches Digital Marketing courses. Concurrently, he serves as the Regional Digital Lead and Customer Stories Lead at Microsoft for Central & Eastern Europe, Middle East and Africa (CEMEA), focusing on Digital Marketing through Social Media, Employee Advocacy, and Executive Thought Leadership programs.

His educational qualifications include an MSc in Strategic Marketing from Cardiff University, a Master in Management from IE Business School, a Master in Digital Marketing, and a BS in Business Administration from Deree - The American College of Greece.

George's professional expertise spans Digital Marketing with deep specialization in Social Media Marketing, Employee Advocacy, and Customer Storytelling across both Business-to-Business (B2B) and Business-to-Consumer (B2C) contexts. His industry experience includes leading digital initiatives for Microsoft's enterprise solutions and managing global campaigns for Mattel brands including Barbie, Hot Wheels, and Fisher-Price across EMEA.

George co-founded Addo Digital, a Digital Marketing Agency, and pioneered digital transformation at OMD (Omnicom Media Group) as Head of Digital, establishing their first dedicated digital department.