Charles (Bret) Giles

Charles (Bret) Giles is a Professor of Practice in the Department of Marketing at Arizona State University's W. P. Carey School of Business since 2010. He co-founded Audacious Studios, a marketing incubator with specialized agencies in performance marketing, digital product design, customer experience, and influencer marketing.

Education:

• B.S. in Marketing, Arizona State University

Research Interests: Focuses on digital marketing, data-driven marketing, social media marketing, branding, and marketing innovation. His industry experience includes B2B and B2C sectors, with expertise in performance marketing, digital product design, and customer experience strategies.

Scientific Awards:

• Arizona Small Businessperson of the Year (2010)
• Small Business Development Center SUCCESS Master Award (2009)
• Arizona Companies to Watch Community Compassion Award (2006)
• Fortune Small Business Best Bosses Award (2005)
• Monster Entrepreneur ASU Alumni Award (2005)
• Phoenix Business Journal Excellence in Corporate Volunteerism Award (2005)
• Fortune Small Business Best Bosses Finalist (2004 & 2005)
• Greater Phoenix Chamber of Commerce Small Business of the Year (2004)
• Phoenix Business Journal 40 Under 40 Award (2002)
• ADWEEK Fastest Growing Agency / Southwest (2019)

Professional Contributions: With over 30 years in marketing, he co-founded multiple companies including Quilted, Intercept CX, Sitewire, August United, Tailwind, Cast & Hue, and Big Bounce. His teaching includes courses like Creating Digital Experiences, Data-Driven Marketing, and Strategic Digital Marketing.