معرفی
Syed Rahman is a Lecturer in the Department of Marketing at Macquarie Business School (MQBS), Macquarie University. He joined in January 2020 and focuses on customer experience (CX), customer engagement (CE), and omnichannel retailing. His research has been published in top journals like the Journal of Retailing and Journal of Business Research.
Education:
- PhD in Marketing Management (University of Newcastle, 2019)
- MBA (University of Newcastle, 2014, with distinction)
- Bachelor of Computer Engineering (University of Wollongong, 2006)
Research Interests:
Rahman’s work centers on CX, CE, and measurement model development. He explores omnichannel strategies, digital marketing, and the impact of emerging technologies like the metaverse on customer behavior. His frameworks, such as OCX and SafeCX, have been widely cited.
Grants & Projects:
He leads multiple projects, including the OCX framework, AI acceptance in retailing, and metaverse CX measurement. These projects emphasize omnichannel strategies, AI integration, and customer safety in digital spaces.
Awards:
- Excellence in Teaching for a Sessional Staff (2017)
- Best Mentor, HULT Prize (2015)
- Commonwealth Government PhD Scholarship (2016)
Media Impact:
Rahman’s research has been featured in podcasts by the National Retail Association and news articles referencing his OCX and SafeCX frameworks.
