معرفی
Dr. Kaleel Rahman is a Senior Lecturer in the Department of Economics Finance & Marketing at RMIT University. He has over 15 years of teaching experience across institutions including the University of Sydney and American University in Dubai, specializing in courses like Marketing Management, Consumer Behavior, and Strategic Marketing. His research focuses on branding strategy, cross-cultural consumer behavior, and consumption patterns related to health and well-being. Dr. Rahman has supervised numerous research projects exploring topics such as organic food consumption ethics, negative customer engagement, and transnational consumer experiences. He actively contributes to marketing education through curriculum development and course coordination.
His research interests include brand management, counterfeiting issues, and consumer behavior across diverse cultural contexts. Notable projects investigate the psychological motives behind ethical food choices, the role of visual aesthetics in brand identity, and the dynamics of alternative consumption communities. Dr. Rahman's work often bridges theoretical frameworks with practical marketing strategies, emphasizing the importance of cross-cultural insights in global markets.
- Education: Doctorate in Marketing (Details not specified)
- Key Projects: Supervised studies on artisanal branding, green purchasing behavior, and diaspora consumer experiences
- Affiliations: RMIT University, active in academic supervision and curriculum design
Dr. Rahman's teaching portfolio spans over ten marketing courses, reflecting his expertise in both pedagogy and industry-relevant research.
