Shafayet Mansoor

Shafayet Mansoor is a Tutor and PhD candidate in the Department of Marketing at Macquarie Business School, Macquarie University. Employed as a casual academic staff member while completing his Doctor of Philosophy, he bridges teaching responsibilities with research in digital consumer behavior, focusing on metaverse applications and cross-reality purchasing dynamics.

Education:

• Doctor of Philosophy (PhD) candidate, Department of Marketing, Macquarie Business School, Macquarie University

His research investigates how virtual experiences in the metaverse influence real-world consumer decisions, with emphasis on spillover effects, social presence, trialability, and customer experience. This work integrates psychological principles with marketing theory to address challenges in immersive digital commerce, positioning him at the forefront of metaverse consumer behavior studies.

Mansoor's 2024 publication in the Journal of Consumer Behaviour analyzes mechanisms driving purchase spillovers from virtual to physical retail environments. The study identifies social presence and trialability as critical mediators, revealing how metaverse interactions shape real-world brand engagement and purchasing patterns across diverse consumer segments.

Scientific Awards:

• No documented scientific awards or major honors

As a doctoral candidate, Mansoor does not supervise graduate students. Public information indicates no active research grants. He contributes to Macquarie Business School's marketing research ecosystem through his dual role as educator and emerging scholar in digital consumer behavior.