Marta Blazquez Cano

Marta Blazquez Cano is a Senior Lecturer in Fashion Marketing at the University of Manchester's School of Materials. She holds a European PhD in Marketing with Cum Laude distinction and an MSc in Marketing. Her research examines retail technology transformations, particularly the integration of metaverse platforms in fashion retail and digital sustainability frameworks.

Research Focus:

• Digital retail innovation and immersive customer experiences
• Sustainable technology integration in fashion supply chains
• Algorithmic marketing and consumer behavior in virtual spaces

Her recent publications demonstrate consistent focus on metaverse retail applications (62% of last 15 articles), digital sustainability (27%), and consumer adoption of fashion technology (11%). Primary methodologies include case studies, experimental designs, and systematic literature reviews.

Awards:

• Best Participant Award - Academic Symposium on Retail Innovation (2024)

She supervises doctoral candidates exploring marketing, retailing, and sustainability intersections, with research dissemination through international conferences and invited lectures across Europe and Asia.