Soochan Choi

Soochan Choi serves as an Assistant Professor in the Department of Marketing at the Craig School of Business, California State University, Fresno, where he teaches courses in marketing research and promotion strategies while conducting research at the intersection of consumer psychology and sociopolitical dynamics.

• Ph.D. in Marketing, University of Texas at El Paso (2023)
• M.S. in Supply Chain Management, Middle Tennessee State University (2016)
• B.S.B.A. in Operations Management, The Ohio State University (2013)

His research explores how social identity constructs and political ideologies shape consumer decision-making processes, with publications spanning consumer behavior journals that examine psychological drivers in market contexts. This work bridges theoretical marketing frameworks with real-world sociopolitical phenomena, revealing how group affiliations influence purchasing patterns and brand perceptions.

Dr. Choi's scholarly recognition includes finalist positions in prestigious academic competitions, demonstrating the impact of his dissertation research on contemporary marketing theory.

He instructs undergraduate courses including Marketing Research (MKTG 101) and Promotion Mix: Principles and Practices (MKTG 132), integrating his research expertise into practical marketing applications. No information regarding graduate student advising or external research funding was provided in the source materials.