معرفی
Hai Ying Zhang is a Lecturer in the Department of Marketing at the Craig School of Business, California State University, Fresno. She has taught undergraduate business programs since 2012 and has served as full-time faculty since 2018, with expertise spanning both academic instruction and high-level industry practice. Her professional role as Senior Director of Global Marketing for a national agriculture trade organization directly informs her teaching approach.
Her educational qualifications include:
- M.B.A. in Marketing and Finance from the Marriott School of Business, Brigham Young University (earned with distinction)
- B.A. in English from Ocean University of China
Ms. Zhang's research and professional interests demonstrate strong industry integration:
- International Marketing strategies for global markets
- Retail Management systems and operations
- Purchasing and supply chain optimization
- Strategic Planning frameworks
- Financial Planning & Management applications
- Market Development tactics
- Advanced Negotiation techniques
These interconnected fields reflect her extensive background leading purchasing in retail corporations, managing financial institution operations, and directing international marketing for nonprofit associations.
Her teaching portfolio includes FM 127 (Fashion Merchandising), FM 134 (Fashion Retail Buying), FM 140E (Fashion Entrepreneurship), MKTG 100S (Marketing Concepts), MKTG 130 (Retail Management and Merchandising), and MKTG 132 (Promotion Mix: Principles and Practices), emphasizing practical application of theoretical concepts.
