Joanna Cook

Joanna Cook is an Instructor and Training Coordinator at the School of Business within the Faculty of Business and Professional Studies at Capilano University. She holds an MBA in Strategic Management from the Sauder School of Business at the University of British Columbia (2006), a BA in Economics from the University of Victoria (1999), and an Associate of Arts in Merchandising and Marketing from the Fashion Institute of Design and Merchandising (2000).

With over 15 years of industry experience, Cook has held leadership roles at organizations like Rogers Communications and Best Buy, focusing on optimizing business performance through strategic planning, marketing, and vendor relationships. Her teaching interests include Marketing, Management, Strategic Management, and Negotiation, employing diverse methods such as case studies, group work, and guest speakers to enhance student engagement. She emphasizes real-world applications of theoretical concepts and provides ongoing feedback to support academic success.

Cook’s career spans retail, wholesale, and consumer electronics industries, where she developed marketing plans, purchasing budgets, and product forecasts for diverse teams. Her expertise bridges academic instruction with practical business strategies.