Sungjee Choi

Sungjee Choi serves as an Assistant Professor in the Department of Marketing at the Richards College of Business, University of West Georgia. He teaches undergraduate and graduate courses including Business Research (MKTG-3808) and Marketing Models (MKTG-6868) across multiple sections such as E01 and 02D.

His research focuses on core Marketing disciplines with emphasis on Business Research methodologies and analytical Marketing Models. Key areas include Consumer Behavior analysis, Market Analysis techniques, and Quantitative Marketing approaches that bridge theoretical frameworks with practical business applications.

Dr. Choi mentors students in the Marketing program through coursework and research guidance. While specific grants and awards are not documented in available sources, his academic contributions support the Richards College of Business mission through curriculum development and student development in analytical marketing competencies.