معرفی
Dr. HyunSeok Song is an Assistant Professor at the University of West Georgia, based in the Department of Sport Management, Wellness, and Physical Education within the College of Education. His research focuses on consumer behavior and marketing strategies in the sport industry, including esports, online sports betting, service failures, and data analytics applications. He holds a Ph.D. in Sport Management from Indiana University (2022), alongside multiple master's degrees in Marketing and Mathematics/Statistics from HanYang University and Georgia State University.
Education:
- B.S., Business Administration, HanYang University, 2007
- M.S., Marketing, HanYang University, 2010
- M.S., Mathematics (Statistics), Georgia State University, 2014
- M.S., Marketing, Georgia State University, 2017
- Ph.D., Sport Management, Indiana University, 2022
Teaching: He teaches advanced courses such as Applied Research Methods in Sport, Strategic Management of Sport Organizations, Big Data & Statistical Analysis in Sport, and Applied Network Analysis in Sport. Recent course sections span Spring 2023 to Spring 2025, including both on-campus and online formats.
Research Focus: Dr. Song’s work bridges consumer psychology, digital marketing, and quantitative analytics in sports contexts. Recent course topics reflect his interest in esports, data-driven decision-making, and fan behavior analysis.
Awards & Grants: No specific awards or grants mentioned in the provided text.
