Stephen Choi

Stephen Choi is an Associate Professor in the Department of Information Systems and Decision Sciences at the Craig School of Business, California State University, Fresno. He holds a Ph.D. in Information Systems from the New Jersey Institute of Technology and brings over a decade of industry experience from pharmaceutical giants like Pfizer and Johnson & Johnson to his academic role.

His educational background includes:

• Ph.D. in Information Systems, New Jersey Institute of Technology
• M.S. in Management Information Systems, New Jersey Institute of Technology
• B.S. in Management Information Systems, New Jersey Institute of Technology
• B.A. in Chemistry and Economics (Minor in Psychology), Rutgers University

Dr. Choi's research centers on Artificial Intelligence applications in business, with emphasis on machine learning, deep learning, and human-AI collaboration. His work explores how AI technologies can enhance decision-making and user experiences in mobile and social contexts, particularly in emerging areas like smart tourism and the sharing economy.

His recent publications reveal a strong trend in leveraging AI for business analytics and understanding cognitive dynamics in technology-mediated environments. Notably, he investigates the impact of digital platforms on labor markets and consumer behavior, bridging theoretical AI advancements with practical business solutions through methodologies like fuzzy-set QCA and machine learning algorithms.

As the AI certificate program coordinator, Dr. Choi plays a pivotal role in curriculum development and pedagogy for AI courses. He teaches a range of subjects from programming fundamentals to advanced AI applications, fostering the next generation of data-savvy professionals through innovative approaches like pair programming in machine learning education.

While specific research labs are not detailed, his active engagement in interdisciplinary collaborations across conferences like HICSS, ICIS, and AMCIS underscores his dynamic presence in advancing both theoretical frameworks and practical implementations in information systems.