Ji-Hung Choi

Ji-Hung Choi is a Professor in the Department of Marketing at Eastern Michigan University. His office is located at 314 Hill, and he can be contacted at 734.487.3164 or via email. He holds a Ph.D. from the University of California, Irvine, an M.S. from the University of Washington, an M.A. from the University of California, Los Angeles, and a B.A. from the University of Rochester.

Research Focus: Dr. Choi specializes in pricing strategies, contractual frameworks, and competitive dynamics within distribution channels. His work bridges supply chain management with marketing, emphasizing coordination mechanisms and operational interfaces in retail and logistics ecosystems.

Courses Taught:

• MKTG 363: Retailing
• MKTG 368W: Marketing Strategy
• SCM 380: Supply Chain Management
• SCM 386: Purchasing and Supply Management
• SCM 618: Logistics in Supply Chain
• SCM 628: Purchasing/Outsourcing/Quality