Kimberly V. Legocki

Kimberly V. Legocki is an Adjunct Professor at the University of San Francisco (part-time faculty) with 20 years of industry experience in companies like Piper Aircraft and JohnsonDiversey. She holds a DBA from Grenoble Ecole de Management, an MBA from Nova Southeastern University, and a BA from the University of South Florida.

Her research focuses on consumer activism, brand reputation crises, and user-generated content (UGC), particularly in the context of digital vigilantism and mental health treatment. She co-authored Retail Marketing: Managing for Fast-Changing Consumer Demands and has published in journals like the Journal of Public Policy & Marketing and Journal of Marketing Management.

Her work analyzes how UGC shapes consumer behavior during brand transgressions, stigma-related mental health journeys, and pharmaceutical folklore. Notable contributions include studies on #Boycotts, digital vigilantism, and crisis management strategies for brands facing social media firestorms.

Legocki’s prior academic roles include lecturing at St. Mary’s College of California and California State University, East Bay. She has explored topics such as citizen activism in #Charlottesville and the role of hashtags in corporate crises like #DeleteUber.