معرفی
Mike Reid is a Professor of Marketing and Director of the Consumer Wellbeing Research Group at RMIT University's Department of Economics Finance & Marketing. With over 20 years of academic and commercial research experience, his work focuses on consumer well-being, aging, midlife health, marketing communication, and product innovation. He has secured over $1.7M in grants from organizations like NHMRC, VicHealth, and the ARC. His research translates into public health initiatives, including projects on digital inclusion for older adults, economic abuse in relationships, and healthy eating behaviors.
- Education: Extensive academic background in Marketing and Consumer Behavior (details not explicitly provided).
- Affiliations: RMIT University, Consumer Wellbeing Research Group, collaborations with organizations like ACCAN and VicHealth.
Research interests include consumer well-being, aging and consumption, midlife health, marketing communication, and product innovation management. His work bridges theory and practice, addressing societal challenges such as ICT adoption by seniors, food literacy, and health behavior change.
Recent articles explore topics like seniors' ICT anxiety, midlife women's health frameworks, and co-creation strategies for digital inclusion. He supervises PhD/Master’s projects on topics ranging from service automation among older consumers to economic abuse in young adult relationships.
Notable collaborations include projects with the University of the Third Age (U3A) to enhance digital social inclusion through peer mentoring programs. His impact extends to policy recommendations for health promotion campaigns and digital literacy initiatives.
