معرفی
Mike Breazeale is a Professor of Marketing and Marketing Doctoral Coordinator at the College of Business, Mississippi State University. He holds a Ph.D. in Marketing from Mississippi State University (2010) and a BBA in Accounting from Millsaps College (1986). His research focuses on consumer-brand relationships, retail atmospherics, and consumption community dynamics. He is also involved in studying online consumer socialization and branding strategies in non-traditional domains.
- Education:
- PhD in Marketing, Mississippi State University, 2010
- BBA in Accounting, Millsaps College, 1986
His research interests explore how consumers interact with brands, self-service technologies, and community-driven consumption practices. He emphasizes experiential dimensions of consumption and innovative branding approaches.
No scientific awards or grants are explicitly listed in the provided text. His professional profile highlights academic coordination roles and engagement with doctoral education.
No lab affiliations or teams are mentioned, though his role as a doctoral coordinator suggests involvement in academic mentorship programs.
