معرفی
Diana Storm is a Teaching Associate Professor at the Department of Marketing, Copenhagen Business School. Her research focuses on interpretive consumer research, emphasizing experiential and symbolic dimensions of consumption, culture, identity, and their interplay. She actively develops courses in business-to-consumer marketing, consumer behavior, and market research methods, integrating sustainable consumption and transformative consumer research themes. Storm is deeply involved in pedagogical innovation, particularly in blended and online learning environments, utilizing digital tools like video/ audio platforms, quizzes, and peer-grading systems. She collaborates in teaching teams to enhance student learning through modern educational technologies.
Her research explores retail environments, consumer agency, and cultural consumption contexts, as evidenced by articles on themed brand stores, gendered behavior in retail spectacles, and experiential retail theater. She maintains a strong focus on aligning research with pedagogy, ensuring course content reflects cutting-edge academic insights. While no formal awards are listed, her contributions to both research and teaching demonstrate significant academic engagement.
