معرفی
Karin M. Ekström is a Professor of Marketing at the Swedish School of Textiles, University of Borås. She leads research in consumer science, particularly focusing on sustainable consumption, consumer relationships with artifacts, and the role of museums in contemporary culture. As founder and former director of the Centre for Consumer Science (CFK), she bridges interdisciplinary consumer research with societal challenges. Her work emphasizes textile industry sustainability, fashion marketing, and cultural consumption practices.
- University Affiliation: University of Borås
- School: Faculty of Textiles, Engineering and Business
- Department: Department of Business Administration and Textile Management
Research interests span environmental consumer behavior, generational consumption patterns (e.g., Gen Y), and the intersection of museums with commercial branding. Key areas include textile waste reduction, consumer decision-making in retail environments, and the evolving role of physical stores in digital eras. She has pioneered studies on artifact-based consumer relationships and museum marketization in neoliberal contexts.
Recent publications highlight trends in fashion marketing, sustainable clothing consumption, and the socio-cultural dimensions of consumer behavior. Her work often addresses policy implications for waste management and sustainable development in affluent societies.
Ekström’s contributions include theoretical advancements in consumer socialization and practical frameworks for museums' commercial strategies. She actively engages in bridging academic research with industry challenges, particularly in textile and retail sectors.
