معرفی
Gabriella Wulff is a Senior Lecturer and Researcher at the University of Borås, affiliated with the Faculty of Textiles, Engineering and Business under the Department of Business Administration and Textile Management. She has extensive experience in the textile and fashion industry, focusing on organization and leadership, sustainability, and consumption.
Her research explores transformative trends in fashion retail, including mass personalization, supply chain transparency, and crisis management during events like the COVID-19 pandemic. Recent projects include studies on
- mass personalization in clothing production
- e-commerce manager roles
- sales dynamics in clothing companies
Her publications emphasize sustainable development, with work in journals like the Journal of Cleaner Production and The European Sociologist. Collaborations span institutions such as Lund University and Gothenburg Research Institute (GRI).
