معرفی
Eva Gustafsson is a Researcher at the Department of Business Administration and Textile Management within the Faculty of Textiles, Engineering and Business at University of Borås. She serves as main supervisor for doctoral students including Ida Hermansson and Josefine Nystrom, demonstrating her active role in academic mentoring and research supervision.
Her research primarily focuses on sustainable fashion retail systems, textile management, and circular economy practices, with particular emphasis on reuse-based business models. Gustafsson's work examines the complexities of fashion waste management, institutional logics in sustainable retail, and consumer behavior related to clothing consumption and disposal. She frequently collaborates with researchers like Lars Hedegård on studies centered around the ReTuna recycling mall in Sweden, using frameworks like Actor-Network Theory to analyze sustainable fashion retail systems.
Her publication portfolio reveals a consistent research trajectory examining sustainable fashion retail practices, with particular attention to the challenges and contradictions inherent in reuse-based business models. Her work spans from early research on gender representation in digital retail spaces to more recent investigations of textile waste management and sustainable fashion systems, showing an evolution toward environmental sustainability topics.
Notable scientific contributions include her work on institutional logics in sustainable fashion retail, which analyzes how multiple competing logics affect management practices in reuse-based fashion retail environments. Her research demonstrates how sustainable fashion retail involves complex interplays between shopping mall logic, reuse logic, and work integration logic, creating managerial challenges that require balancing multiple perspectives.
- Supervised doctoral students: Ida Hermansson, Josefine Nystrom
Gustafsson maintains an active research program with publications spanning from 2004 to 2020, demonstrating ongoing scholarly engagement in her field. Her work bridges theoretical frameworks with practical retail applications, contributing valuable insights to both academic literature and sustainable retail practices.
