معرفی
Dr. Kendra Hart is an Assistant Professor of Marketing at the Bissett School of Business, Mount Royal University. She holds a PhD from Ivey Business School at Western University, alongside an MBA from Dalhousie University and a BBA from Brock University. Her research focuses on consumer behavior, particularly the intersection of self-identity, consumer-brand relationships, and experiential consumption.
- Education:
- Bachelor of Business Administration (BBA), Brock University
- Master of Business Administration (MBA), Dalhousie University
- Doctor of Philosophy (PhD), Ivey Business School at Western University
Dr. Hart teaches courses such as Introduction to Marketing, The Science of Persuasion, and Creating Brand Intelligence. Her work explores how consumer attitudes and behaviors are shaped by identity and experiential factors, contributing to a deeper understanding of modern marketing dynamics.
She is affiliated with the Bissett School of Business and actively engages in research without listed awards or grants in the provided materials.
