معرفی
Monika Rawal is an Assistant Professor and Director of the BBA program at the Else School of Management, Millsaps College. She holds a Ph.D. in Business Administration with a focus on marketing from Southern Illinois University Carbondale, and her academic work centers on branding, advertising, and social media marketing.
Education:
- Ph.D. in Business Administration, Southern Illinois University Carbondale
- MBA in Marketing, Jamia Millia Islamia, New Delhi, India
- B.Sc. in Chemical Engineering, Pune University, India
Her research explores key aspects of brand-consumer relationships, including brand disidentification and the use of dark humor in brand communication. She also contributes to marketing education through innovative teaching techniques like surreal play experiences in sales training. Her publications appear in high-quality journals such as the Journal of Business Research and Marketing Education Review.
Her recent articles reflect a strong focus on interactive marketing, consumer identity, and pedagogical innovation. Themes across her work include emotional and psychological responses to branding, digital engagement strategies, and experiential learning in marketing education.
Scientific Awards:
- No awards mentioned in the provided text.
Monika Rawal is actively involved in curriculum development and student mentorship at both undergraduate and graduate levels. She leads the BBA program and integrates her research into practical teaching methodologies. There is no mention of external grants, but her scholarly output suggests ongoing academic engagement. She has no listed advisees in the text.
She is affiliated exclusively with the Else School of Management at Millsaps College and leads initiatives in brand management and marketing education. Her multilingual background and international experience enrich her academic perspective.
