Hemant Patwardhan

Hemant Patwardhan is a Professor of Marketing at Winthrop University's College of Business and Technology. He holds a Ph.D. from Southern Illinois University-Carbondale and multiple advanced degrees from institutions in India, including the University of Pune and the University of Bombay. His teaching focuses on Promotions and Digital Marketing, International Marketing, and Marketing Research. Research interests include Advertising Agency Culture and Leadership, Branding strategies, and Product Placements. His work has been published in prominent journals such as The Journal of Advertising, International Journal of Advertising, and Journal of Promotion Management.

Educational Background:

• Ph.D., Southern Illinois University-Carbondale
• M.M.S., University of Pune, India
• M. Com, University of Pune, India
• B.Com., University of Bombay, India
• Graduate Member of the Institute of Cost and Works Accountants of India, Kolkata, India

Research Focus: Explores intersections of brand strategy, advertising culture, and global marketing dynamics. His contributions emphasize practical applications of branding and promotional practices in modern markets.

Professional Details: Office located at 435 Thurmond Building, reachable via phone (803/323-4802) or email. No current advisees or grant activities explicitly listed. Engages in academic leadership within the Marketing discipline at Winthrop.