معرفی
Dr. Bryan McLeod is an Assistant Professor of Marketing at the University of North Carolina at Pembroke. A U.S. Navy veteran, he holds a B.S. in Workforce Education and Development, J.D., MBA in Marketing, and Ph.D. in Business Administration (Marketing), all from Southern Illinois University at Carbondale. His teaching focuses on Digital Marketing, Marketing Principles, and Ethics, while his research explores AI in marketing, Social Comparison Theory, and Marketing Ethics. Prior to academia, he founded Southern Illinois Legal Services, N.F.P., blending legal work with marketing leadership.
- Education:
- B.S. Workforce Education and Development, Southern Illinois University at Carbondale
- J.D., Southern Illinois University at Carbondale
- M.B.A. (Marketing), Southern Illinois University at Carbondale
- Ph.D. in Business Administration (Marketing), Southern Illinois University at Carbondale
His research emphasizes AI applications in marketing, reducing racial priming in marketing education, and humor's role in brand identity. Recent publications address fantasy sports gambling traits and low-budget promotional strategies. Though no scientific awards are listed, his work bridges legal, ethical, and innovative marketing practices.
No grants or student advisement details are provided. His professional narrative reflects a transition from legal advocacy to academia, maintaining interdisciplinary interests in ethics and technology.
