Ingo Gächter

Ingo Gächter is a Lecturer and Researcher at the Lucerne School of Business, part of Lucerne University of Applied Sciences and Arts (HSLU). He holds a Doctorate in International Social & Business Administration from the University of Innsbruck and Vienna (2011) and an MA in Mass Communications from the University of New Orleans (2001). His roles include Module Supervisor for Digital Marketing & AI in the Master of Science programs, focusing on AI ethics, sustainable business models, and data-driven strategies.

Research Expertise:

• Sustainable AI Strategy and Business Models
• Customer Data Analytics and Digital Well-being
• Communication Strategy in the Digital Age
• Future of Media and Journalism
• SEO/SEA and Digital Transformation Leadership

Professional Contributions:

• Academic Board Member at Davos Digital Forum since 2019
• Former Google Partner (2011–2016) and international online marketing advisor
• Keynote speaker on AI ethics, digital leadership, and sustainability

His research projects include Chatbot-Based Mental Health Solutions and Smart Data Leadership, addressing societal challenges through technology. He has authored books on AI’s societal impact and frequently publishes in journals like Finance Research Letters and conference proceedings such as EMAC.