Anna Para

Anna Para is a Lecturer at Lucerne School of Business, part of Lucerne University of Applied Sciences and Arts (HSLU), Switzerland. She holds a PhD in Management from SGH Warsaw School of Economics (2019) and has extensive professional experience including roles as Senior Research Associate (2021–2024) and Assistant Professor (2019–2021) in Poland. Her research focuses on digital transformation in tourism, metaverse applications, and tourism data infrastructure. She leads projects such as the National Data Infrastructure for Tourism (NaDIT) and has contributed to initiatives like the Destination Lab's POI optimization.

• Education:
  • PhD in Management, SGH Warsaw School of Economics (2012–2019)
  • Master and Bachelor in International Economics, SGH Warsaw School of Economics (2006–2011)
  • Erasmus Exchange, Johannes Gutenberg Universität Mainz (2010–2011)

Research Interests: Digital Tourism, Tourism Marketing in the Digital Age, Event Management, and Applied Research. She explores topics like virtual influencers, gamification in tourism, and metaverse potential for events. Her work bridges academic research with practical tourism challenges, addressing issues like workforce shortages and sustainable destination management.

Key Projects:

• National Data Infrastructure for Tourism (NaDIT)
• Virtual Influencers in Tourism Analysis
• Data Content Hub Collaboration
• Destiantion Lab POI Optimization

Advisory Roles: Member of Scientific Committee for International Conference of Tourism and Business, Reviewer for Women & Business, and organizer for Advances in Destination Management Forum.

Labs/Teams: Involved with the Destination Lab and collaborates with industry partners on projects like Micromate (AI chatbots for learning support).