Sabine Müller

Sabine Müller is a Lecturer at the Lucerne School of Business, part of Lucerne University of Applied Sciences and Arts (HSLU), affiliated with the Institute of Tourism and Mobility (ITM). She holds a Dr. Mag. rer. soc. Oec from the University of Innsbruck's Strategic Management, Marketing and Tourism Institute. Her research focuses on sustainable tourism development, outdoor sports tourism, community-based tourism, and sport event management.

Key academic roles include:

• Co-Leader of the CAS Sportspreneur program (2022–present)
• Teaching assignments in Tourism and Entrepreneurship at Management Center Innsbruck
• Leadership in GIZ international projects in Cambodia and Laos focusing on regional economic development

Her research emphasizes:

• Sustainable tourism in developing regions (e.g., Cambodia, Laos, Colombia)
• Alpine winter sports destination competitiveness
• Community engagement in tourism governance
• Integration of sports and tourism for economic revitalization

Notable projects include:

• Swiss Tourism for Sustainable Development (ST4SD) in Vietnam
• Sustainable Destination Development in Albania
• Analysis of workforce shortages in tourism through job satisfaction improvements

Publications span peer-reviewed journals like ASEAS, Tourism Analysis, and Springer encyclopedias, focusing on destination management, visitor behavior, and sustainability frameworks. Recent work explores inclusive sport events and VR applications in sports.