Marcus Schwedhelm

Marcus Schwedhelm is a Lecturer at the Lucerne School of Business, part of the Institute of Tourism and Mobility (ITM) at Lucerne University of Applied Sciences and Arts (HSLU). He specializes in health tourism, strategic development, and wellness economics. His professional experience spans over two decades in leadership roles within the Migros-Genossenschafts-Bund and consulting firms, focusing on project management, destination marketing, and applied research.

• Education: Diploma in Geography (Wirtschaftsgeographie) from Georg-August-Universität Göttingen
• Key roles: Project Leader for Health Tourism at HSLU, Former Director of Leisure Facilities at Migros

He actively contributes to industry associations such as swiss active (as President) and has published works on wellness economics and tourism innovation. His research integrates health promotion with tourism strategies, emphasizing cold exposure trends and sustainable practices.

Leadership & Grants: Coordinates projects linking fitness facilities with public health goals, manages cooperative ventures between businesses and municipalities. Advises on destination marketing and regional development.

Lab/Team Affiliation: Active within ITM's Tourism division, collaborating on applied tourism research initiatives.