Patricia Feubli

Patricia Feubli is a Lecturer and Head of the Competence Center for Communication and Marketing Technologies at the Lucerne School of Business, part of Lucerne University of Applied Sciences and Arts (HSLU). She also serves as Deputy Head of the MSc in Applied Information and Data Science program and Board Member of LAC2 (Lucerne AI & Cognitive Community).

Education: MSc in Business and Economics from University of Basel, PhD in Economics from University of Zurich.

Research focuses on customer analytics, educational technologies, and AI applications in marketing. Key projects include AI-based customer segmentation and persona-building systems. Active in hybrid teaching methodologies post-COVID, emphasizing digital credentialing and AI ethics in education.

Awarded the 2024 Publication Prize from HSLU-Wirtschaft for her work on hybrid teaching analysis. Serves as a reviewer for *Information Sciences* and AQ Austria accreditation agency. Extensive industry experience includes roles at Credit Suisse, AFO Marketing, and SEMSEA.

Led over 30 industry research reports at Credit Suisse on Swiss sector performance, including branch monitoring and retail outlook analyses. Engaged in AI success story interviews with LAC2 and contributes to Stimmt AG as an external expert.