معرفی
Dr Iman Aghaei is a Lecturer in Marketing and Strategy at Bournemouth University Business School, where he also serves as Programme Leader for the MSc Marketing programmes. His research focuses on marketing innovation, sustainable consumption, consumer decision-making, and branding, contributing to high-quality publications and supporting SDGs related to health, education, and sustainability.
- Education: PhD in Business Administration - Marketing (2019), MSc in Systems Management and Productivity (2013), BSc (Hons) in Mining Engineering (2006), PGCE in Education Practice (2025)
Dr Aghaei’s research explores the intersection of marketing theory and practice, with recent work addressing sustainable consumption patterns, healthcare marketing, and the role of digital platforms in consumer behavior. His studies often employ empirical methods like moderated mediation analysis and Analytic Hierarchy Process (AHP) to investigate decision-making dynamics in diverse contexts.
The 15 most recent publications highlight his focus on sustainable practices (e.g., green purchasing intentions, TQM in healthcare), consumer behavior (digital lifestyles, complaint intentions), and service quality (physician communication, hotel marketing). These works span disciplines including healthcare management, environmental psychology, and technology-mediated consumer engagement.
- Awards: Emerald Literati Award of Excellence (2020)
With over a decade of industry experience prior to academia, Dr Aghaei brings practical insights to his teaching of undergraduate and postgraduate courses in marketing, strategy, and consultancy. He has reviewed 150+ articles for top-tier journals and maintains active roles in academic peer review.
