معرفی
Iman Jana is a Lecturer in Marketing at Essex Business School, University of Essex. He completed his Ph.D. in Marketing at the same institution and holds an MBA in International Business and a BTech degree. As an Associate Fellow of the Higher Education Academy (AFHEA), he contributes to academic and corporate sectors with expertise in consumer behavior, digital marketing, and innovation management.
- Education: Ph.D. in Marketing (University of Essex), MBA in International Business (Amity University), BTech (The NorthCap University)
His research focuses on consumer resistance to innovation, customer engagement, and international marketing, particularly in the context of smart products and digital technologies. Recent publications analyze negative word of mouth and moderating effects of consumer characteristics.
Iman teaches undergraduate and postgraduate courses including Introduction to Marketing (BE501), Marketing Management (BE511), and Digital and Data-Driven Marketing (BE888). He previously served as an Assistant Lecturer and fixed-term teacher at Essex Business School.
- Scientific Awards: Associate Fellow of the Higher Education Academy (AFHEA)
With 3 years of corporate experience in CSR implementation and research execution in India, his work bridges academic rigor and practical application in marketing and digital consumer behavior.
