معرفی
Dr Julia Hibbert is a Principal Academic in Marketing and Programme Leader for the MSc Marketing Suite at Bournemouth University, located in Dorset House on the Talbot Campus. She holds a BA from the University of Lincoln and both MA and PhD from Bournemouth University. Her research focuses on consumer behaviour and identity's role in decision-making, with contributions to sustainable tourism, collaborative travel technologies, and inclusive visitor economies.
Her work aligns with UN SDGs addressing health, inequality reduction, sustainable cities, and responsible consumption. She has industry experience leading marketing campaigns in the childcare sector and contributes to academic discourse through journals like Current Issues in Tourism and Tourism Management. Professional memberships include AdvanceHE and the Institute for Small Business and Entrepreneurship.
Recent research emphasizes mobile technology's impact on tourism experiences, sustainable travel practices, and community-building through collaborative apps. She leads grants like the HEIF-funded 'A social marketing perspective on current narratives of childbirth' (2022). Her teaching spans undergraduate and postgraduate modules in consumer behavior, retail strategy, and global marketing.
