معرفی
Dr Tsun Wai (Wesley) Yuen is a Lecturer in Marketing at the School of Business and Management, Royal Holloway, University of London. He previously taught at the University of Lincoln and holds a fully-funded ESRC PhD in Marketing from Alliance Manchester Business School, University of Manchester.
- PhD in Business and Management, University of Manchester
- MSc in Marketing (Retailing) with Distinction, University of Manchester
- BSc in Marketing (First-class Honours), Newcastle University
His research focuses on brand management, integrated marketing communications, and consumer psychology (personality, cognition, emotion). Recent projects explore cross-gender branding, tourism marketing, and sustainable hospitality, aligning with UN SDG 12 (Responsible Consumption) and SDG 17 (Partnerships).
Key research outputs include studies on voice assistant-driven customer engagement in hospitality (2025), innovative pedagogical methods in marketing analytics (2024), and brand extension strategies in tourism contexts (2022). Publications appear in journals like Journal of Business Research and Journal of Hospitality Marketing & Management.
- Fellow of the Higher Education Academy (FHEA)
- Associate Chartered Marketer, Chartered Institution of Marketing (ACIM)
