Miguel Moital

Miguel Moital is a Professor and Principal Academic in Events Management at the Sport & Events Management Department within Bournemouth University Business School. He holds a PhD from Bournemouth University, sponsored by the Portuguese Tourism Board, focusing on e-commerce adoption in leisure travel. His academic roles include lecturing in units like Consumer Psychology for Events and supervising over 5 completed PhDs. He is also the founder of the Dissertation Academy YouTube Channel, offering global dissertation support.

Education:

• B.A. in Tour Operating Management (Estoril Higher Institute, 1995)
• PG Dip in Tourism Management (Estoril Higher Institute, 1998)
• PhD in Tourism (Bournemouth University, 2006)
• PGCert in Academic Practice (Bournemouth University, 2007)

Research: Moital specializes in consumer psychology applied to tourism, events, and leisure, with a focus on prestige, motivation, and technology adoption. He has published over 30 refereed articles in journals like Tourism Management and Psychology & Marketing, including a highly cited paper on tourism consumer behavior (c. 320k views). His work aligns with UN SDGs 4 (Quality Education), 9 (Industry & Innovation), and 12 (Responsible Consumption).

Teaching & Innovation: A pioneer in student-centered approaches, he developed client-based assessments and feedback comment banks, earning a Bournemouth University award (2009). He also introduced group dissertation supervision and lectures on innovation in events management.

Awards & Recognition:

• Fellow of the Higher Education Academy
• Bournemouth University Award for Outstanding Contributions to Student Learning (2009)
• 2nd Place, Best Paper Award at Tourism International Congress (2008)

Grants & Engagement: He has led research on Brazilian tourism sustainability and contributed to event greening practices. His work extends to international conferences, including keynote addresses on dissertation writing and co-creation practices in tourism.

Labs & Teams: Active in Bournemouth University’s research networks, focusing on consumer behavior and event innovation. Collaborates globally on projects like the Routledge Handbook of Events and Sustainability (2024).