معرفی
Fiona Newton is an Associate Professor in the Department of Marketing at Monash Business School, Monash University. Her research intersects marketing with social impact, public health, and environmental sustainability.
- Current faculty member at Monash University
- Focus areas: consumer psychology, behavior change, social marketing
- Collaborates with institutions including Australian Research Council, Frankston City Council
Research Interests include:
- Consumer decision-making processes
- Behavioral interventions for health and sustainability
- Social marketing strategies for societal challenges
- Environmental behavior change communication
- CRM applications in healthcare contexts
Recent Publications demonstrate interdisciplinary applications across:
- Digital advertising psychology
- Healthy food purchasing behavior
- Water-sensitive urban innovations
- Arthritis patient physical activity
- CALD student healthcare training
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