معرفی
Professor Linda Brennan is an inaugural Professor of Advertising in the School of Media & Communication at RMIT University. Her research focuses on the strategic use of advertising and social marketing for social change, particularly addressing behaviors in older populations and linguistically/culturally diverse communities. She has over 15 years of expertise in qualitative and quantitative marketing research methods, bridging academic and industry projects with government and non-profit sectors. Her work emphasizes the impact of marketing communications on public health initiatives and sustainable consumption patterns.
Research Interests:
- Social marketing and government marketing strategies
- Influence of advertising on behavior change
- Food waste reduction through packaging design and policy
- Health communication via social media platforms
- Cross-cultural marketing effectiveness
Recent scholarly focus includes leveraging social network analysis and natural language processing to study food security discourse and consumer behavior. She actively supervises research projects on topics like food perception in space, ugly food purchasing behaviors, and digital interventions for dietary improvement.
Awards: None explicitly mentioned in available texts. However, her extensive publications and industry partnerships underscore her academic and professional influence.
Key Collaborations: Engages with Breastscreen Victoria, Australian food industry stakeholders, and global health organizations to translate research into actionable social marketing strategies.
