معرفی
Linda Robinson is an Associate Professor in the School of Economics, Finance and Marketing at RMIT University and currently serves as Head of the Marketing Department. She has held various academic positions at RMIT since 2009, progressing from Lecturer to Senior Lecturer and now Associate Professor, while also taking on the leadership role of Head of Department since 2021. She previously served on the Australian and New Zealand Marketing Academy (ANZMAC) Executive Committee from 2018-2024, including as President from 2022-2024, and has organized major international conferences including the ANZMAC Conference in 2017 and the Global Marketing Conference in Seoul in 2023.
Dr. Robinson's research spans the intersection of marketing, management, and psychology, with particular expertise in team processes and evolutionary psychology as applied to consumer and employee wellbeing. She began her career specializing in services marketing with emphasis on service team leadership and the psychology of service employees, and has since expanded her work to examine co-opetition, data sharing, design thinking in marketing education, decision-making of low-resourced consumers, and consumer obsessions. As a multi-method researcher, she is trained in both qualitative and quantitative approaches and has managed large research projects with industry partners.
Her recent scholarly work shows a clear trend toward examining psychological aspects of consumer behavior, particularly focusing on wellbeing, decision-making processes, and the influence of social structures. The research spans multiple contexts including financial wellbeing, green purchasing behavior, negative customer engagement, digital media effects on families, higher education choice, and family purchase decision-making in emerging markets. This demonstrates her ability to apply marketing and psychological principles across diverse consumer contexts.
- Two RMIT Vice-Chancellor Awards for Excellence for leadership in learning and teaching initiatives
Dr. Robinson has supervised numerous research projects at the Masters level, with a focus on consumer behavior, wellbeing, and decision-making across various contexts. Her teaching interests include marketing research, strategic marketing, and services marketing, and she previously served as Program Manager for the Master of Marketing program at RMIT University. She is known for her passion for applied, career-oriented learning that engages students and industry to improve learning outcomes.
