معرفی
Dr. Jessica Pallant is a Lecturer in Marketing at RMIT University's School of Economics, Finance and Marketing. Her research focuses on consumer behavior, AI applications in marketing, and the intersection of emerging technologies with education. She holds a PhD on mass customization technologies, earning the ANZMAC Doctoral Colloquium Best Paper Award (2016), and was named ANZMAC Emerging Educator of the Year (2023). Her work bridges theoretical insights with practical industry applications, particularly in AI-driven educational outcomes and retail strategies.
Research interests include AI's impact on work/education, quantitative marketing techniques, and consumer interactions with digital technologies. She teaches Marketing Research and AI in Marketing courses. Recent publications explore generative AI's role in education, paradoxes of AI adoption, and consumer segmentation in data-sharing contexts.
Her academic contributions span peer-reviewed journals like Studies in Higher Education and International Journal of Management Education. She actively disseminates findings through industry workshops and academic conferences.
