معرفی
Professor Kate Westberg is a distinguished academic and researcher in marketing at RMIT University’s School of Economics, Finance and Marketing. She holds a Professorial rank and leads the Consumer Wellbeing Research Group, focusing on consumption behaviors impacting health and quality of life. Her work spans social issues in sport, food literacy, ageing, and family identity’s role in consumption choices. She has collaborated with organizations like the Alcohol and Drug Foundation and Victorian Health Promotion Foundation. Recognized with awards such as the Higher Education Academy Fellowship (UK) and RMIT’s Research Excellence Award, her teaching innovations have also earned national acclaim.
Research interests include leveraging marketing for social good, particularly addressing alcohol advertising, food systems, and intergenerational health. She has published widely in journals like European Journal of Marketing and Journal of Business Research. Her industry experience in Canada and Australia in sectors like financial services and health services enriches her academic contributions.
- Awards: Over 10 national/international honors for research and teaching excellence, including media impact awards for alcohol marketing studies.
- Grants & Projects: Funded by organizations including the Foundation for Alcohol Research and Education, exploring sport-linked alcohol marketing’s social media engagement.
- Labs/Teams: Leader of the Consumer Wellbeing Research Group, fostering interdisciplinary collaboration on consumer behavior and policy.
