Daniel Rayne

Dr. Daniel Rayne is a Lecturer in the Department of Economics Finance & Marketing at RMIT University. He transitioned from a robust marketing career to academia, driven by a commitment to fostering inclusive, dynamic teaching environments and addressing contemporary social issues through research. His research focuses on consumer reactions to CSR in professional sports, tech adoption, circular economy, and digital markets like livestream shopping.

His work has been published in journals such as the International Journal of Sports Marketing and Sponsorship, Journal of Consumer Behaviour, and Journal of Strategic Marketing. He supervises research projects on topics like influencer marketing's impact on luxury consumption and barriers in buying refurbished electronics.

Ryan collaborates with the Consumer Wellbeing Research Group and Consumer Culture Insights Group. His teaching emphasizes marketing and the circular economy, digital markets, and CSR in professional sports. He is open to supervising Masters and PhD students in these areas.